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So now they are laying people off: http://virginislandsdailynews.com/news/sugar-bay-blames-layoffs-on-low-occupancy-1.1993135
Posted : January 11, 2016 9:47 pm
Their TripAdvisor reviews were mostly negative last time I checked. It's really unfortunate because those visitors may never return.
Posted : January 11, 2016 9:58 pm
I poked around the internet the beginning of the year and could not find anywhere to make a new reservation on-line so not too surprising. Have not checked to see if that has improved lately.
Posted : January 12, 2016 2:00 am
It looks like a good strategy to purge the deadwood from the employee roster and beef up the bottom line. Sugar Bay is a nice property and won't have any problems attracting future guests with a fresh marketing strategy.
Posted : January 12, 2016 11:19 am
They have been purging for years and the staff gets great reviews online. The managers, however, don't. They have never had a good marketing strategy, and they really need new owners.
Posted : January 12, 2016 12:15 pm
I hope they can get it back up with a reasonable business plan and service offerings. Sugar Bay is the first and last place we stayed on STT. Good memories. It really is a nice property.
Posted : January 13, 2016 12:49 am