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St Croix Identity for Tourism

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ms411
(@ms411)
Expert

Surely somebody in the VI can figure out a "brand" for St Croix.

http://viconsortium.com/business/st-croix-needs-to-find-its-tourism-identity-wico-ceo-says/

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Topic starter Posted : March 31, 2015 12:51 pm
Alana33
(@alana33)
Expert

WICO should sponsor a "Brand St. Croix" contest with the winner getting an all expense paid cruise for individual and family on the Cruise Line and destination of their choice.

I'm sure you Cruzans would come up with some great ideas!:@)

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Posted : March 31, 2015 1:01 pm
OldTart
(@the-oldtart)
Expert

St Thomas is known by the moniker of "Rock City"? Is this something new? I've never once heard it referred to thus.

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Posted : March 31, 2015 1:04 pm
wanderer
(@wanderer)
Trusted Member

"Twin City" (St. Croix), "Rock City" (St. Thomas) and "Love City" (St. John).

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Posted : March 31, 2015 1:44 pm
OldTart
(@the-oldtart)
Expert

Heard the other two but not "Rock City". After 30+ years I must still not be getting out and about much! 😀

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Posted : March 31, 2015 1:55 pm
ms411
(@ms411)
Expert

Have heard of Rock City, but not a fan of nicknames for the VI. Confuses the identity, IMO.

Alana, wonderful idea. It would be nice if you could send correspondence to WICO and Tourism suggesting same.

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Topic starter Posted : March 31, 2015 2:23 pm
speee1dy
(@speee1dy)
Expert

wonderer is correct.

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Posted : March 31, 2015 2:39 pm
OldTart
(@the-oldtart)
Expert

wonderer is correct.

Nobody is disputing that. But it would be interesting to know how long these "monikers" have been around and who started them. I just don't know any locals or bahn-heres who use those names when talking about the islands. In the same vein there was a sudden rash of newcomers who started calling Charlotte Amalie, "Charlotte" about 15 years ago or more. It didn't last as I haven't heard it called that in several years now.

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Posted : March 31, 2015 2:54 pm
Exit Zero
(@exit-zero)
Trusted Member Registered

Backtime before cable tv and the world mass media machine took over the airwaves a small very powerful AM radio station in Montserrat called 'Radio Antilles' was a unifying titan in the Caribbean. They attracted technical and broadcast personnel from all over the region and featured island music from many local artists, with little political agenda and some talk radio interspersed their clear signal was widely listened to on all the islands.
Their disc jockeys often called out to the islands and nicknamed them with the still used terms like Rock City St Thomas, Chocolate City Tortola, Sugar City St Kitts, Twin City St Croix and Love City St John to name some of the ones I remember.
I spent many nights sailing and listening to Radio Antilles in the cockpit and the individual musical pulse of the emerging island nations was a huge influence on the cultural identity throughout the Caribbean -inspiring this unanimity and harmony of the international people of the region was a positive force that was lost with the proliferation of modern homogenous broadcasting.

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Posted : March 31, 2015 2:58 pm
OldTart
(@the-oldtart)
Expert

Fascinating! Radio Antilles was finally destroyed in Montserrat's volcanic eruption:

http://en.wikipedia.org/wiki/Radio_Antilles

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Posted : March 31, 2015 3:12 pm
ms411
(@ms411)
Expert

There are so many cultural, natural and historic assets that may be of interest to potential visitors, but why they can't figure out how to brand is just beyond clueless, IMO. Vacationers post opinions online every day, and those opinions help determine how to distinguish your destination.

They need one theme for all VI, and another for each island.

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Topic starter Posted : March 31, 2015 4:04 pm
IslandHops
(@IslandHops)
Trusted Member

Well now twin city coffee house makes perfect sense. Always wondered about that. Thanks E.Z.

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Posted : March 31, 2015 5:13 pm
ms411
(@ms411)
Expert

Wonder how St Kitts got Chocolate City moniker?

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Topic starter Posted : March 31, 2015 5:28 pm
speee1dy
(@speee1dy)
Expert

island hops, i just made that connection about 3 -4 weeks ago. i think eco tourism could be a nice fit for the island?

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Posted : March 31, 2015 5:32 pm
East Ender
(@east-ender)
Expert

I thought St Kitts was Sugar City...

I remember visiting Montserrat in 1987 and going to Air Studios where so many great albums were recorded, most notably by Elton John (who married the sound engineer) and The Police (their video for "Every Little Thing She Does is Magic" was filmed there). Here is a taste: http://www.largeup.com/2014/01/30/air-studios-in-montserrat/

Okay, sorry I got side tracked....

Okay, and to the point of this thread, I always thought they should market St Croix as "untouched by the horde of cruise ship people."

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Posted : March 31, 2015 8:18 pm
Cruz
 Cruz
(@Cruz)
Advanced Member

Wonder how St Kitts got Chocolate City moniker?

St Kitts is "Sugar City" for it's sugar producing days.

Tortola is Chocolate City.

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Posted : March 31, 2015 10:04 pm
Cruz
 Cruz
(@Cruz)
Advanced Member

wonderer is correct.

Nobody is disputing that. But it would be interesting to know how long these "monikers" have been around and who started them. I just don't know any locals or bahn-heres who use those names when talking about the islands. In the same vein there was a sudden rash of newcomers who started calling Charlotte Amalie, "Charlotte" about 15 years ago or more. It didn't last as I haven't heard it called that in several years now.

You must not socialize or know many locals or "bahn yah(s)" because those monikers have definitely been around longer than 30+ years. They're commonly used by locals.

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Posted : March 31, 2015 10:08 pm
Cruz
 Cruz
(@Cruz)
Advanced Member

As far as the branding of St. Croix, the article should have sought comment from Dept of Tourism officials. My observation from their ad campaigns in the past years is that they've been branding St. Croix as the island with historical attractions and nature tours.

This 2 minute video encompasses the St. Croix branding.

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Posted : March 31, 2015 10:29 pm
OldTart
(@the-oldtart)
Expert

You must not socialize or know many locals or "bahn yah(s)" ...

Not on St Croix.

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Posted : March 31, 2015 11:23 pm
Cruz
 Cruz
(@Cruz)
Advanced Member

some other ones; Anguilla = Rainbow City, Nevis = Queen City, Virgin Gorda = Music City

Montserrat= Emerald Isle, Dominica = Nature Isle, Grenada = Spice Island

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Posted : April 1, 2015 12:27 am
rotorhead
(@rotorhead)
Trusted Member

Some other lists

Antigua and Barbuda- The heart of the Caribbean/Land of Sun, sand and sea/ Land of 365 beaches.
Barbados - Little England
Dominica - The Nature Isle/Land of 365 rivers
Grenada - Spice Isle
Jamaica - Land of wood and water
Montserrat - The Emerald Isle
St. Lucia - Helen of the West
Trinidad - Land of the Hummingbird
Tobago - Robinson Crusoe Island
Guyana - Land of many Rivers

Another list

Carriacou. The largest island of Grenadines that gained the nickname "the Island surrounded by reefs"

One of the St. Eustatius nicknames is "America's Childhood Friend." or the "Golden Rock," refers to the island's history as a wealthy commercial center

St.Martin / St. Marteen - The friendly island

St Vincent and the Grenadines ... "Gems of the Antilles"

Martinique - "Island of Flowers"

Or this list
http://en.wikipedia.org/wiki/List_of_indigenous_names_of_Eastern_Caribbean_islands#Leeward_Islands

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Posted : April 1, 2015 12:34 am
ms411
(@ms411)
Expert

Beautiful video, but "Your Port of Solace" didn't really catch on. I like BVI's "Nature's Little Secrets".

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Topic starter Posted : April 1, 2015 9:24 am
CruzanIron
(@cruzaniron)
Expert

How about " America's Paradise" ?

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Posted : April 1, 2015 9:59 am
Spartygrad95
(@Spartygrad95)
Trusted Member

we're not detroit

Hire these guys

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Posted : April 1, 2015 1:18 pm
ms411
(@ms411)
Expert

we're not detroit

Hire these guys

(tu)

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Topic starter Posted : April 1, 2015 1:45 pm
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