Today Show - Right Now!
The US Virgin Islands tourism board is on the Today show right now promoting the island.
I don't watch a lot of TV, but I've seen several national spots for the VI.
Last June, I presented a paper in Hong Kong on my research on forecasting tourism under highly uncertain circumstances. One finding of my research seems obvious: If you promote tourism, they will come. If you don't, they won't.
Even small investments in promoting tourism pay substantial dividends.